Lessons From a Passport 🌏
Laurensia Vinny Yaputri
A project for the kind travellers
TRAVEL WITH INTENTION
Hi, kind travellers!
As a fellow travel enthusiast, have you ever travelled just to take ’Instagram photos’ and keep up with trends or the fear of missing out? You thought you were having a blast and you experienced so much, but when you went back home, you realized that you missed out on being present in the moment. Without even realizing, your travelling habits are contributing to mass tourism, causing the world’s most enticing destinations to face environmental, economical, and socio-cultural threats.
Through this project, I welcome you to the beginning of your sustainable travel experience. As tourists, we have the power to preserve the world so that future generations can enjoy them as much as we do now. With this travel kit, you will have the chance to fully immerse yourself in experiences and discover the real reasons why you love the places you visit. I hope you will learn to build connections with local communities, cultures, wildlife, and the environment. Rediscover the roots of why we travel and begin to create new experiences.
Raise awareness of the “sustainable tourism footprint” in an attempt to minimize the impact on the environment and local culture while optimizing the positive impact. My intention is to design instruments for the audience, providing exploration and interaction that can deeply create an intimate understanding of their relation to the land and the people in a specific environment.
As a travel enthusiast myself, it made me sad that our curiosity to our planet leaves devastating marks to some of the world’s most beautiful places. Without even realizing, traveling is one of the easiest way to pollute our planet and leaves a massive carbon footprint. My beloved country, Indonesia is one of the countries that rely heavily on the tourism industry.Not only is very rich with its abundance of natural beauty but Indonesia is also filled with diverse art and cultural aspects. Sadly, because of tourism, Indonesia suffers from environmental degradation, increased pollution, loss of authenticity, and a higher cost of living. That being said, there are no way to stop humans from travelling but we can start to change the way we travel.
Through culture, the project will look at strategies to build quality of experience for local people, tourism companies, and tourists themselves with a strong focus on green, sustainable tourism. To travel critically and responsibly, promoting tourism that seeks quality over quantity. Taking space in Indonesia, the project will also explore the culture and local communities through visual storytelling.
Saujana Typeface is inspired by Javenese Script, which is one of Indonesian traditional lettering. The purpose of this typeface is to be able to represent Indonesia’s culture through typography.
What You Love: Indonesia Map
The concept behind this Indonesia map is to guide me in doing my research. I want to keep track of the places I looked into, so I design this map and printed it in Risograph. I also printed another layer of the map with only the name of the islands on a transparent paper for me to put labels on it, showing my research.
I also want to let my Emily Carr friends participate by placing labels on the map. If they’ve been to Indonesia, they can put the green label on their destinations and if they haven’t been to Indonesia, they can put the blue label on the places they’re aware or hear of.
What Makes Money: Postcard & Postage Stamp
The 3 postcards shows the different local culture of each different places in Indonesia. As for my postage stamps, I created 5 postage stamps that show the endemic wildlife of Indonesia and illustrate them in a traditional Indonesian style.
What You’re Good At: Responsible Tourists Guide + What the World Needs: Chatterbox of Challenges
The first guide is about how to be a responsible tourists based on my research in a fun and interactive way. I also organized them into 4 different categories, which are destination, environment, wildlife, and local and culture. Then, I created a chatterbox or fortune teller paper game filled with challenges on how to act as a responsible tourist. How to play a chatterbox is simply by choosing a number and counts it while flipping it. Then, when the player finished counting, it shows several different numbers and you can choose which number to open. Inside that is a specific challenge on how to act as a responsible tourist.
As part of my primary research, I interviewed my peers regarding tourism.
The answers are very insightful and it was interesting to hear different captivating stories based on their travel experiences.
The Field trip
To further develop my research and exploration, I went back to Indonesia and visited Bali during the winter break. I want to experience sustainable tourism myself, learn tourists’ behaviour, and the local’s perspective on tourism.
Below are some of the photos that I took during my travel.
The Logo mark
The simple dynamic logo has the title of the project which is “Lessons from a Passport” with two wavy lines, one on the top and one on the bottom. Throughout this project, I’ve been creating a lot of line illustrations especially these wavy lines. That’s when the idea came to my mind. The wavy lines can be a space for development and flexibility. It also visualize both the sea and the land, which I think is the perfect representation of this project.
The Travel Kit + Packaging
These are the travel kit and the wooden book box packaging. The wooden book box packaging was laser cut and engraved, which then later ensemble into a book box with a sliding locking system. The travel kit is a hard cover folder book, which tourists can put the guides, tickets, and passport.
Inside the travel kit are all the small deliverables which include the Journal, What to Expect guide, Conversation guide, postcards, How to be a Responsible Tourists guide, and the Chatterbox of Challenges.
The Journal are printed on 100% recycled paper embedded with seeds. To plant this seed paper, you can moisten the card and plant under the surface of some soil in a sunny spot. The seed paper is a sustainable solution for printing and the texture give a more organic touch to my project. The inside pages are Riso printed on a text weight paper and using saddle stitch method to bind.
The postcards are also printed on the seed paper and embossed with the logo using a hot foiling technique.
The What to Expect guide is Riso printed on a one-page book.
The Conversation guide used laser cutting to achieve a clean cut that people can flip through.
These are the poster that support the project idea.
Special thanks to the incredible people who help made this project possible. I would like to thank my dear friends for giving me their endless supports and participating in my interviews. Huge thank you to my instructor, Jon Hannan for his meaningful feedback and for giving his guidance throughout the entire year developing my idea. Lastly, thank you to Kathleen Jacques, the best COMD technician who has been amazing with Riso printing, binding, and other resourceful technique that help me during the project production process.
I live and operate on the unceded territory of Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.